Evaluation - Target Audience

Who would be the audience for your media product?

Before I even began making my magazine, I created an audience montage full of images of what kind of people my audience were and how they dressed, as well as the poses they did (to show their attitude, to show they are both mentally and physically 'hot'). I stuck to the idea that I originally had through my planning when creating my magazine for my audience - but if anything I emphasised the whole designer/'label lust' idea.

I was originally going to cover both high street and high end fashion, but, as my magazine progressed I found myself mentioning more big names (especially on my contents page... I included a lot of 'stories' to do with high end designers). However I still stuck to the idea of mentioning shops like H&M and Topshop so that my magazine wasn't just full of expensive clothes/accessories, because then that only aims at one certain market.

My magazine would be aimed at people who had a strong sense in fashion and music, and appreciate them on a higher scale then most people normally would. I mention some artists/designers that may only be known to people who are really into that kind of thing, so, the audience must know who these people are when reading the magazine to appreciate it. This incresaes the magazine's sense of exclusivity. My Audience would, basically, be people who are quite conscious about their look and how they present themselves - this would then mean they wanted to keep up with all the new music and the hottest trends to keep their 'status' (this meaning my magazine would be perfect for them).
My audience would instantly look at my cover, and recognize the names on the cover and think the cover stories would be interesting to them, and this would be why they brought my magazine. Also, because my covergirl is dressed in such a glamorous way, my audience may even see that and think they want her 'look' and buy it for that reason.

As for advertisements, I would obviously offer products that my audience will be interested in - I'm not going to go advertising gardening tools in a magazine that's full of fashion and music (I'm sure the last thing my audience will be doing is gardening...). My magazine would have large pages of advertisements (like the ones in Vogue), where one designer/artist has a page or DPS to put their advertisement on (my publishing company would be payed for this), However I would also be advertising other shops/designers in a more subtle way on my fashion pages, where my magazine would say whats 'hot', and give examples - Then I would feature certain things that would therefore advertise them designers to my audience. I would be sure to offer advertisements for many shops and designers, as well as things that relate to the music industry. So, I could be featuring advertisements that link to high street (H&M, Topshop, Zara, etc), or high end designers (Louis Vuitton, Louboutin, Vivienne Westwood, etc), or music (HMV, bands tour dates/ticket sales, etc).

I am confident in understanding hte needs and interests of my target audience since I belong to the same sub-culture and I tested my initial ideas on a group of friences to make sure that they were making the 'readings' that I intended.